See our updated ‘Chemistry:- It’s All Around You’ video.

EPCA made this film, together with UNESCO (United Nations Educational, Scientific and Cultural Organization) and IUPAC (International Union of Pure and Applied Chemistry) on the occasion of the 2011 International Year of Chemistry. It shows the importance of chemistry in our daily lives. The film explains how chemistry provides the global population with access, in a sustainable way, to drinking water, food, clothing, health and health care, energy- and emission-friendly housing, transport, communication and education. At the same time, it underlines the importance of women in chemistry on the occasion of the centennial of the 1911 Chemistry Nobel Prize to Marie Sklodowska Curie.

The film is also available in 14 different language versions and can be downloaded on YouTube (put new YouTube address link). To know more about the building blocks of this film please click www.chemistryallaboutyou.com.

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EPCA’s Students workshop exposed students from around the world to great career opportunities within the chemical industry

In the context of the International Year of Chemistry, EPCA invited 14 award winning students in chemistry and related fields to join its Annual Meeting in Berlin from 2 until 4 October 2011.  Students came from Europe, the Middle East, Russia, Brazil, India and the USA. The purpose of this initiative was to not only bridge the gap between the academic world and the business environment but also to motivate young talented people to join the chemical industry and to improve the overall public image of the chemical industry.

During the meeting, students had the opportunity to meet with senior representatives of EPCA member companies and participated in the EPCA Annual Meeting business sessions program, the logistics round table discussion forum and the closing session with Her Majesty Queen Noor.

Students appreciated the opportunity to learn “from within” about the objectives, strategies and structure of the chemical industry and learned that this industry includes companies with very different activities ranging from extraction of raw materials to production of chemical products and sales.

The workshop opened new horizons for their careers as the students understood that they could enjoy wide-ranging and varied careers in the chemicals sector. Students also learned that on top of their academic record as a chemist or chemical engineer, they will need to develop their communication, people management and networking skills and may need to learn the basics of logistics, management and economics. In order to be successful, they will need to develop themselves into self-confident persons.

You can read a lot more about the outcome of this students’ workshop in the “education” section of the EPCA website http://www.epca.eu/public/content/education/initiatives/.

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EPCA Annual Meeting report covers speeches by Jeroen van der Veer, Marc Faber and others, key issues of Supply Chain and Logistics Leaders Breakfast and the highlights of the Students’ Workshop

The EPCA Annual Meeting report is ready – please download it here http://www.epca.eu/public/content/EPCADocuments/AM2011Report.pdf.

This report includes following highlights :

A 6-point focus for industry reputation enhancement by Jeroen Van der Veer, Chief Executive Royal Dutch Shell (2004-2009), as well as panelist presentations provided by Tim Hanley, Global Chemical Industry Group Leader, Deloitte Touche Kohmatsu, Anne Lise Kjaer, founder of Kjaer Global, and Giorgio Squizi, CEO of Mapei and Cefic President.

Dr. Doom, Marc Faber, gave an evening address and predicted more financial gloom.

Jordan’s dowager Queen Noor reminded the audience, during a Closing Lunch, about the Arabic origins of science and mathematics and offered a wide-ranging review of the region today and urged the chemical industry to engage with both the countries and particularly the youth of the Middle East to promote capacity building, training and educational resources for science and industry.

The Supply Chain and Logistics Leaders Breakfast put into the spotlight the geographic scope, technology, sustainability, complexity and transparency of chemical supply chains.

Finally EPCA bridged the gap between universities and industries and showed 14 students from around the world that the chemical industry can offer a range of great careers extending beyond research and development.

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EPCA launches educational initiative for chemical industry’s future

EPCA  wants to increase the chemical sector’s attractiveness to young people and therefore decided to foster better links between the chemical industry and educational establishments. In this context EPCA concluded a partnership with European Schoolnet (EUN) – a network of 30 Ministries of Education in Europe and beyond. The objective of this partnership is to promote chemistry as a field of study among students aged 12 to 16.

Based on its pedagogical expertise of inquiry-based science education methods, European Schoolnet developed guidelines that show teachers how they can integrate societal aspects in chemistry education and concrete applications of the discipline in the school programme. The guidelines propose an innovative and multi-disciplinary approach to chemistry teaching and will confront youngsters early on in their chemistry education with real life cases (http://chemistryallaboutyou.eun.org).

A further tool to illustrate chemistry’s link to real life is the film “Chemistry : All About You” – developed and produced by EPCA, together with UNESCO and IUPAC. With the help of EUN, EPCA will further disseminate the film in schools in 11 European countries (Belgium, Croatia, France, Hungary, Germany, Italy, Netherlands, UK, Spain, Switzerland and Norway). The film explains how chemistry provides the global population with access, in a sustainable way, to drinking water, food, clothing, health and health care, energy- and emission-friendly building, transport, communication and education.

Moreover, EPCA already organized a students’ workshop on the occasion of its Annual Meeting in October 2011: EPCA invited 14 award winning students in chemistry and related fields from all over the world to join representatives of the chemical industry. The workshop opened new horizons for their careers as the students understood that they could enjoy wide-ranging and varied careers in the chemical sector.

Both initiatives underline EPCA’s commitment to raise the profile of the chemical industry among the general public and more specifically among youngsters. They create a bridge between the chemical industry and the educational world helping youngsters to potentially prepare for a future in chemistry.

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EPCA Annual Meeting kicks off tomorrow in Berlin : more than 2500 delegates will attend

More than 2500 worldwide leaders of the petrochemical, chemical and logistics industries will be meeting as from tomorrow in Berlin for a 5 days conference !
In Berlin, the European Petrochemical Association will be celebrating its 45th anniversay Annual Meeting and the International Year of Chemistry. With Berlin as meeting venue, EPCA recognizes the outstanding role of Germany in the chemical industry. The meeting will be entirely focused on the contribution of chemistry to people’s daily lives.  During the 5 days of the meeting,  vidid film and poster campaigns will point out the importance of chemistry to the Berlin general public.
The European Petrochemical Association (EPCA), celebates from 1 to 5 October the 45th Annual Meeting in Berlin. The theme of the meeting is “The Chemical Industry : 95% of the World Around Us“, which accounts to the fact, that chemical products are omnipresent. Representatives of the more than 600 member companies coming from the industry, associated partners and service companies gather to follow speeches, panel discussions, seminars and workshops. With this meeting we are both celebrating our 45th anniversray as well as the International Year of Chemistry (IYC). 2011 has been declared IYC by UNESCO. EPCA is one of the two global partners of IYC.
EPCA’s President Mr. Tom Crotty says “We have deliberately chosen Berlin as the venue of this worldwide chemistry association, because Germans chemistry industry plays both an important role internationally as well as in our association. Herewith we pay the German member companies and the local industry our honour“.
During the IYC the United Nations want to call attention to the achievements of chemistry and its essential contribution to human well-being. Because of this reason EPCA has produced with its IYC partners UNESCO and IUPAC (International Union of Pure and Applied Chemistry),  an image film. Its title is “Chemistry : All About You”.
Within three and a half minutes the film vividly shows, with the aid of informative flashes,  the chemical industry’s comprehensive contribution to people’s daily life. Some examples : chemistry allows access to drinkable water and food, it enables health and health care, energy and emission friendly transportation and buildings. Furthermore, chemistry is the basis for the production of comfortable and functional clothing, as well as for the modern communication systems. The film and poster campaign shows the general public that chemistry is an important building block to overcome global challenges in all aspects of life. People are to learn to understand how the chemical industry makes the world a safer, more enjoyable and overall better place to be.
The people of Berlin can watch the film from 1 to 4 October on a giant screen in the Sony Center at Potsdamer Plats, Berlin, and in the passenger TV of the Berlin underground railway. Moreover the highlights of the film will be shown for citizens and tourists in a poster campaign as of the 27th of September until the 3rd of October in central locations downtown.

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EPCA creates bridge between the chemical industry and the academic world

In its sustained efforts to support the 2011 International Year of Chemistry (IYC) and to celebrate its 45th anniversary, EPCA will hold a students workshop at its Annual Meeting that will take place in Berlin from 1 to 5 October 2011.  Students from around the world, representing 10 European countries, Brazil, India, Russia, the USA, the United Arab Emirates and Saudi Arabia will be given the opportunity to participate in the EPCA Annual Meeting business sessions, networking and social activities.  Moreover they will meet with former EPCA Presidents, Honorary Board members as well as with young high profile professionals within the chemical and the logistics industries. The students have been selected based on the excellent results of their participation in the IChO (International Chemistry Olympiad) in 2009 or regional contests.

With this initiative EPCA creates the platform where industry and the university students can meet and exchange ideas on key industry issues and potential career paths within the chemical and logistics industries.

EPCA has been an active supporter to IYC by being a global partner with the UNESCO (United Nations Educational, Scientific and Cultural Organization) and IUPAC (International Union of Pure and Applied Chemistry).  Jointly the three parties made the film “Chemistry : All About You” that is being distributed through their respective worldwide networks and via the social media.  Students who will participate in the EPCA workshop in Berlin will further act as ambassador of the IYC by promoting chemistry and the IYC film in their respective networks.

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EPCA promotes chemistry via outdoor campaigns in Brussels and Berlin

In addition to EPCA’s efforts to support the International Year of Chemistry and to mark its 45th anniversary, EPCA will run an outdoor campaign in Brussels and Berlin. The campaign will promote chemistry with the general public and will run from the second half of September.

The initiative underlines EPCA’s sustained efforts to promote chemistry as a provider of sustainable solutions for the world’s global challenges. It helps to explain to everyone that the chemical industry helps to make the world a better, safer, more enjoyable place to be.

The  campaign will use stills from or the film “Chemistry : All About You” to underline the major contribution of chemistry to people’s daily lives in areas such as access to durable water, food, health and health care, energy and efficiency friendly transportation and buildings, comfortable clothes, communication and leisure.

In Brussels the campaign targets both EU policy makers as well as the general public and will run for the second half of September. The film will be shown “live” on cubes in the train stations of Luxemburg and Brussels Midi and in the metro station Schuman. In addition to these cubes there will be a poster campaign in the said stations, as well as in metro stations Art/Loi and Merode.

In Berlin, the outdoor campaign will take place on the occasion of the 45th EPCA Annual Meeting. From 1 to 4 October 2011 the film will be shown on a giant screen in the Sony centre, a business / commercial complex located at Potzdamer Platz and via the “Berliner Fenster” in the passenger coaches of the Berliner metro. A poster campaign identical to the one in Brussels will run from 27 September to 3 October in the U29 network, via 300 City Light poster boxes all over Berlin in places visited by tourists and young people under age 29. Mobile City Light posters will also be placed at the entrance of 5 hotels used by EPCA for its conference.

 

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EPCA : chemical industry as a provider of solutions for sustainable development

Making the Annual Report allows us each year to not only reflect on what EPCA has accomplished in the past year but also to sit back and look at the bigger picture.

With the 2010 EPCA Annual Meeting with its record attendance of 2.400 delegates and the 2010 EPCA Interactive Supply Chain Workshop, it becomes clear that EPCA lives up to its mission of being the platform to meet for the global chemical business community and of promoter of the chemical industry as a provider of solutions for sustainable development. EPCA’s focus and purpose result from the vision and constant practice in the past ten years. Since 2000 EPCA has put at the forefront of its Annual Meeting business sessions program a theme showing how the chemical industry contributes to sustainable development in one or the other aspect of sustainability.  Sustainable development and corporate social responsibility as a whole were addressed in the meetings of 2000 and 2002, whilst in 2005 we promoted and demonstrated that chemical products improve our daily life and human well being. The economic dimension of sustainability was challenged in 2001 by examining the competitive advantage of concentrations in the chemical industry and in 2003 by looking at the global competitiveness of the European chemical industry. In 2004 we focused on the human aspect of sustainability by promoting how our industry recognizes the value of people and the need to constantly develop them and in 2007 we showed that our industry takes advantage of the diversity in the workforce and of the different, complementary skills of the people employed by the many international companies that form part of our membership.  Energy and hydrocarbons were at the heart of the debate in 2006 and 2008, with attention for hydrocarbons as building blocks for the chemical industry. The latter has been clearly positioned as an enabler of solutions for sustainable development in the 2009 meeting. The 2010 EPCA Annual Meeting with its theme “Nine Billion People in 2050” positioned the chemical industry as an enabler of solutions to allow these nine billion people access to food, drinkable water, energy, decent housing, healthy and education, both from a general business perspective and from a supply chain point of view.

In its supply chain and logistics activities, EPCA has constantly stressed the need for building trust and partnerships between producers and service providers in order to optimize supply chains both for economic and environmental impact reasons, whilst ensuring strict compliance with competition law. In the 2007 EPCA “cluster” think tank, EPCA even promoted the use of multi-stakeholders partnerships not only between producers and service providers, but also between producers, service providers, customers and even authorities in order to evolve to a different and more sustainable business model. The chemical clusters already demonstrate impressive energy efficiencies and emission reductions but can be improved substantially through enhanced multi-stakeholder co-operation, further integration and connectivity between clusters, beyond different national borders and interests.

With the above business session approach and reporting of the results of the discussions as broadly as possible after the meetings, EPCA has and will continue to contribute to the improvement of the public perception of our industry both within and outside the chemical community.

The EPCA Annual Report also contains a members index – an additional tool to network.

For more information, you can consult the new EPCA 2010 Annual Report here  http://www.epca.eu/public/content/AboutEPCA/annualreport2010/docs/annualreport2010.pdf

 

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EPCA’s 45th anniversary Annual Meeting to take place in Berlin – business session program “The chemical industry : over 95% of the world around us”.

EPCA will organize its 45th anniversary Annual Meeting in Berlin, Germany, from 1 to 5 October 2011. Berlin has been especially elected as host city for this Anniversary Meeting to underline the trailblazing role and importance of the chemical industry in Germany and in Europe.

On the occasion of the International Year of Chemistry, EPCA has made a film together with UNESCO and IUPAC. The film called “Chemistry : All About You” will be shown during the Annual Meeting in Berlin. During the four days of the Meeting, the film will be shown on a giant screen of the Sony Center, a business/commercial complex located at the Potsdamer Platz, and via the “Berlin Fenster”, the Berlin metro diffusion system, the biggest mobile medium in Germany.

This year’s Annual Meeting business session program will focus on the chemical industry and how it stands for over 95% of the world around us. Chemistry has made and will continue to make the world a better, safer and more enjoyable place to be. EPCA’s approach will provide a holistic as well as a pragmatic view on key elements that can drive our business community forward. The Monday introductory speech will be delivered by Jeroen van der Veer, Chief Executive Royal Dutch Shell (2004-2009).  His speech will be followed by a panel debate on the “End-consumer Awareness about Chemical Industry Supplies in Daily Life”.  Panel participants will be Cefic president Giorgio Squinzi, CEO, Mapei, Ines Kolmsee, CEO, SKW Stahl-Metallurgie Holding AG and Timothy Hanley, Global Chemical Industry Group Leader, Deloitte Touche Tohmatsu.

A major change in program versus the previous years is that the Tuesday business session is replaced by a Monday Evening Address & Happy HourMarc Faber, internationally renowned economist and investment advisor, will deliver the speech. After the speech, a Happy Hour will allow participants to continue discussions during a short networking drink.

As on the previous day, a standing informal Networking Breakfast will take place on Tuesday morning.

The Closing Session on Tuesday promises to be horizon widening and aligned with the objectives of the IYC, featuring keynote speech by her Majesty Queen Noor of Jordan, who will address the audience on “Middle East, Sustainability & Education”.

For more information or to register, please contact meetings@epca.eu.

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During the International Year of Chemistry 2011 (IYC 2011), school students around the world are invited to explore one of Earth’s most critical resources, water. The results of their investigations will contribute to a Global Experiment, which will possibly become the biggest chemistry experiment ever.

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